In recent weeks, you may have noticed a new look for Glutafin’s gluten free bread, with a new logo and fresh new packaging. If you follow us on social media, you’ll have also seen a whole new campaign with a fresh attitude that is unapologetically for coeliacs only.

You see, at Glutafin, we’re not here for the trend setters, the fad followers or the wellness seekers, we’re here for you, the diagnosed coeliacs. We don’t produce gluten free bread to pander to the latest TikTok trend, and we don’t fall for all that Facebook virtue signalling. 

We’re here to support people who can’t eat gluten, not those who just don’t want to. And we do that with fresh, tasty food, including a range of gluten free bread, that is exclusively available on prescription for people who have been diagnosed with coeliac disease. 

New brand, new marketing

Our new branding and marketing puts you at the core of everything we do, because that’s exactly how we work. It shows simple, tasty food, made with top quality ingredients, like our new recipe gluten free bread. Normal stuff like bacon butties and peanut butter on toast, shot without fancy filters or props, and with no ‘life-changing’ avocado and guava smoothies alongside them.

We’ve also changed the packaging on our gluten free bread to look more like the bread that everyone else has. Because we know that for most of our customers, that’s exactly what it is. You don’t call it ‘gluten free bread’ at home, you just call it bread.

A lifelong commitment

At Glutafin, we know that for our customers, following a gluten free diet is not a lifestyle choice, it’s a lifelong commitment. You’re not doing it to be cool or trendy, you’re doing it to prevent a whole range of unpleasant symptoms, from stomach pains to diarrhoea and wind. 

We know this because we’ve been looking after the coeliac community in the UK for many years, long before gluten free became a gimmick for the lifestyle gurus. We’ve been providing practical, tasty, gluten free food on prescription, exclusively for people diagnosed with coeliac disease, since the 1980s. And we continue to support you every day, from gluten free bread for breakfast to tasty gluten free recipes for the kids’ tea.

Fresh yet familiar

Our new campaign is called ‘That’s Fresh’ to reflect both our fresh, bold approach to the provision of gluten free food exclusively for coeliacs, and also the fresh taste of our new recipe gluten free bread range. It’s a fresh look and feel, but rest assured, it’s firmly grounded in the same core principles that have always made Glutafin the name to trust for prescription-only gluten free food.

You can still count on us to uphold the most demanding of standards, from the way our grain is farmed and harvested, to the strict preparation protocols at the bakeries that bake our fresh gluten free bead rolls and loaves. 

Exclusively inclusive

At the end of the day, if you’ve been diagnosed with coeliac disease, we want you to feel seen, served and cared for. We want you to know that there is a brand, and a product range, that is exclusively for you, backed by a team of expert food scientists and dietitians who are dedicated to making your gluten free diet as tasty and as varied as possible.

Our new brand and marketing are deliberately exclusive, yet they’re also inclusive. We want customers old and new to feel included and supported in their new lifestyle, and to be able to include as many of their old favourites as possible in their new diet, in a safe, gluten free way. 

To find out more about how Glutafin can support diagnosed coeliacs with gluten free food on prescription, check out our website today, and remember to follow us on Instagram to see the new campaign.

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