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New Glutafin packaging and names

Date: Friday 10th January 2014

Glutafin are committed to making sure that our gluten free foods are not only tasty but they look great too.  That’s why we’ve modernised our packaging design and included new tasty recipes where possible.  The gluten free products themselves haven’t changed, they’ve simply been updated with a fresh new look.

Whilst we’ve been updating the design of our packaging, we have also taken the opportunity to bring it in line with new guidelines from the ACBS* and update some of our product names.  

Removal of “Wheat Free”

New regulations from the ACBS specify that gluten free packaging should only indicate the allergen for which the product is being prescribed (i.e. gluten in the case of coeliac disease).  Therefore, although many Glutafin products remain wheat free, we are no longer able to declare this or the absence of any other allergens (e.g. Lactose Free) on our packaging.  

How can I tell if a product is wheat free?

Glutafin Gluten Free Select Pack ExampleAll Glutafin products are gluten free, but some contain an ingredient called “Codex wheat starch” or ‘gluten free wheat starch’. This gluten free ingredient is manufactured  to contain less th

an 20ppm gluten and provides superior baking qualities and a lighter texture. All Glutafin products that use gluten free wheat starch are labelled with a “Select” logo.  A large majority of coeliacs can tolerate this ingredient, however, if you do require a wheat free diet you should avoid products with the ‘Select’ logo stamped on the pack. Read more about gluten free wheat starch.

Glutafin Gluten Free Select Pack and Glutafin Gluten Free Pack

 

As a further indication, products that are wheat free have a cream top and side, whereas products which contain gluten free wheat starch will have an orange top and side**.


 

 

Name change

As part of the update, we have removed “wheat free” from many of our product names.  Once again, this does not mean that the products are no longer wheat free, the removal of “wheat free” is simply to comply with the new regulations.

Each Glutafin product now begins:
Glutafin Gluten Free PRODUCT NAME (wheat free products)
Glutafin Gluten Free Select PRODUCT NAME (products which contain gluten free wheat starch)
 

New product names - live now

Current Name New Name PIP code Weight

Glutafin Select Gluten Free Fresh White Loaf Sliced

Glutafin Gluten Free Select Fresh White Loaf Sliced 290-6840 400g
Glutafin Select Gluten Free Fresh Brown Loaf Sliced Glutafin Gluten Free Select Fresh Brown Loaf Sliced 330-6800 400g
Glutafin Select Gluten Free White Loaf Sliced Glutafin Gluten Free Select White Loaf Sliced 054-6093 400g
Glutafin Select Gluten Free Fibre Loaf Sliced Glutafin Gluten Free Select Fibre Loaf Sliced 054-6101 400g
Glutafin Select Gluten Free Seeded Loaf Glutafin Gluten Free Select Seeded Loaf Sliced 308-9364 400g
Glutafin Select Gluten Free Part Baked White Rolls Glutafin Gluten Free Part-Baked 4 white rolls 344-2753 200g
Glutafin Select Gluten Free Part Baked Long White Rolls Glutafin Gluten Free Part-Baked 2 Long White Rolls 344-3637 150g
Glutafin Gluten Free Wheat Free White Loaf Sliced Glutafin Gluten Free White Loaf Sliced 090-4268 400g
Glutafin Gluten Free Wheat Free Fibre Loaf Sliced Glutafin Gluten Free Fibre Loaf Sliced 237-7356 400g
Glutafin Gluten Free Wheat Free White Rolls Glutafin Gluten Free 4 White Rolls 344-3645 200g
Glutafin Gluten Free Wheat Free Fibre Rolls Glutafin Gluten Free Part-Baked 4 Fibre Rolls 344-3652 200g
Glutafin Select Gluten Free White Mix Glutafin Gluten Free Select Multipurpose White Mix 004-5187 500g
Glutafin Select Gluten Free Fibre Mix Glutafin Gluten Free Select Multipurpose Fibre Mix  004-5591 500g
Glutafin Select Gluten Free Bread Mix Glutafin Gluten Free Select Bread Mix 274-4951 500g
Glutafin Select Gluten Free Fibre Bread Mix Glutafin Gluten Free Select Fibre Bread Mix 297-9912 500g
Glutafin Gluten Free Wheat Free White Mix Glutafin Gluten Free Multipurpose White Mix 231-2981 500g

 

New product names - come into affect from March 2014

Current Name New Name PIP code Weight
Glutafin Gluten Free Baguettes Glutafin Gluten Free Part-Baked 2 Baguettes  224-0117 350g
Glutafin Gluten Free Pizza Base Glutafin Gluten Free 2 Pizza Bases 334-1112 300g
Glutafin Gluten Free Wheat Free Fibre Mix Glutafin Gluten Free Multipurpose Fibre Mix 231-2973 500g
Glutafin Gluten Free Wheat Free Fibre Bread Mix Glutafin Gluten Free Fibre Bread Mix 298-8426 500g
Glutafin Gluten Free Pasta Penne Glutafin Gluten Free Pasta Penne 211-5152 500g
Glutafin Gluten Free Pasta Long Cut Spaghetti Glutafin Gluten Free Pasta Spaghetti 211-5160 500g
Glutafin Gluten Free Pasta Spirals Glutafin Gluten Free Pasta Fusilli 211-5178 500g
Glutafin Gluten Free Pasta Tagliatelle Nests Glutafin Gluten Free Pasta Tagliatelle 215-5109 250g
Glutafin Gluten Free Pasta Conchiglie Shells Glutafin Gluten Free Pasta Shells 250-0676 500g

 

When will these changes come into effect?

Immediately.  You will see some of your Glutafin favourites have already changed, but do not worry as these products are still the same, it is simply the packaging that has changed.

You do not need to change your prescription as the name changes will simply take affect to existing prescriptions.

Please call the Glutafin Careline on 0800 988 2470 if you have any concerns or queries.

*Who are the ACBS?
The Advisory Committee for Borderline Substances regulate the provision of gluten free foods allowed for those who are eligible for prescriptions in the UK.  

**Excludes Cornflakes which currently has an orange top and side but is wheat free.  This will be changed the next time the packaging is printed.
 

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