Sausage Rolls - Glutafin Pasta
Bulldog Clip

Coeliac Awareness Week 2014: The Gluten Free Guarantee

Date: Thursday 15th May 2014

The theme of this year’s Coeliac Awareness Week is The Gluten-free Guarantee. A huge 74% of Coeliac UK members report that they need to visit multiple supermarkets to obtain enough gluten-free foods. The Gluten-free guarantee aim is to encourage all supermarkets to stock a range of key gluten free products.

1

Here at Glutafin, our Dietitians wanted to show their support for this years Gluten-Free Guarantee campaign and have scoped out the gluten free range available in their local supermarkets.

Katie Kennedy

As a busy mum of 3, I tend to do most of my food shopping online at a variety of supermarkets to save time and avoid pester-power. Would  there a greater range of gluten free foods available online?

 

 

Sainsbury’s Online

ASDA Online

Fresh white bread

3

4

Fresh brown bread

4

4

Bread rolls

5

6

Pasta

5

5

Flour

2

3

Crackers

3

5

Breakfast cereals

12

11

Cereal bars

2

12

 

Shopping online for gluten-free foods proves more difficult than originally thought! Interestingly enough, if you just did a search for ‘gluten free‘ no breads made an appearance – you had to search for specific brands. You would also have to search separately to locate products within the supermarkets own free from range. Foods were often not categorized in a manner you would expect – in one supermarket dry gluten free pasta was eventually found in the ready meals section! It could be quite frustrating at times to find the product you were looking for. Disappointingly, there were still very few brands available online – Sainbury’s only had 8 gluten free brands available in total!

 

Gemma Critchley

Living in Liverpool city centre, there are two supermarkets that I typically use for grocery shopping depending on how much food I’m  going to buy. There’s only so much I can physically carry at once! If on foot it’s the Tesco Superstore a 10 minute walk away or for a big shop its a 5 minute drive to the much larger Tesco Extra.

 

 

Tesco Superstore

(Hanover St, Liverpool city centre)

Tesco Extra Superstore

(Park Road, Liverpool)

Fresh white bread

2

3

Fresh brown bread

3

5

Bread rolls

1

4

Pasta

1

7

Flour

2

1

Crackers

5

6

Breakfast cereals

6

17

Cereal bars

3

14

 

In the Liverpool city centre store, all the gluten-free products available (bread included) fit within a 1x2m space (7 shelves) whereas the larger store outside of the city centre had a much wider variety available. Comparing the two stores was a good eye opener to how different availability could be – and this was the same supermarket! It was important to see how limited a choice was available for someone living in the city centre. If you didn’t have transport and that was the only shop you used then it was pretty much just one or two brands of flour, crackers, biscuits and bread available.

 

The supermarkets we visited both in person and online demonstrated that a lack of availability of standard gluten free products, an inequity across regions within the same city and and varied availability between supermarkets. There was significantly less choice available for the gluten free customer, compared to those who don‘t follow a gluten free diet.

 

The availability of gluten free products in supermarkets has certainly increased over the last decade, however, despite this trend, we found that shopping at multiple supermarkets is still required if you are looking for specific products or brands. To us, this exercise highlighted the importance of maintaining staple gluten free products on prescription to support dietary adherence amongst coeliac patients who do not have access to larger stores or the ability or time to shop around to find the products they prefer.  

 

To participate in the Gluten Free Guarantee, download the toolkit now at Coeliac UK.

Your Comments

There are no comments for this article at the moment. To add a comment join or log in and then add your comment.

Herbs - Glutafin
Back to Top